A New Low for Viral Marketing

SONY stirs up a lot of hate with this and other recent efforts to ‘activate consumers‘ and ‘leverage digital communities’. Hell…you know when the PA boys make a nasty strip about you, somebody must’ve fucked up royally.


6 Responses to “A New Low for Viral Marketing”

  1. chapulin says:

    Vid no longer available.

  2. Ashton says:

    Looks like I was slow on the up-take for this one. Everything’s being removed, so no Sony rapper for me. I’m not sure that’s a bad thing :).

  3. zeek says:

    MS hired their own rapper just last month and nobody even mentioned it.

  4. It makes me wonder…was the video taken down for legal reasons or for the benefit of humanity?

  5. The Eggplant says:

    You fuck with the waves of people on the Internet, and they’ll fuck you right back.

  6. Ashton says:

    New link for the rap video: http://www.youtube.com/watch?v=Cx1H7-HhngE

    I was right, I wasn’t missing much. They’ve also put up a message on their alliwantforxmasisapsp.com site:

    “Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn’t a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.

    Sony Computer Entertainment America”

    Someone save me :P. Don’t forget that the people you love won’t love you back, unless you shower them with commercial products this christmas! :roll:

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